Plinth
Agentic media operating system
30–100 days of media work, done before you wake up.
Media decisions, every day, in one place.
Plinth is an agentic media operating system. It connects your media stack, models what matters, and gives agents the context to deliver the next best move every day.
Models tell you what is happening. MCP-connected agents tell you what to do next.
An agentic media operating system for daily decisions.
Plinth turns disconnected reports, dashboards, and agency cycles into one continuous operating loop for growth teams.
Budget shift recommendation across channels
Retention risk and customer value signal
Executive summary ready before standup
Not another media agency. A daily decision system.
From siloed execution to one operating loop that compounds every day.
Loop
From siloed teams to one continuous system.
Decisions
From FTE retainers to daily answers.
Mix
From local platform KPIs to one cross-channel view.
Daily
From presentation cycles to daily optimization.
Connect. Model. Decide.
A simple workflow for moving from fragmented reporting to daily operating decisions.
Connect
Bring in ad platforms, data warehouses, and campaign data through secure integrations.
Model
Turn spend, demand, retention, and market signals into structured decision models.
Decide
Get daily recommendations for budget, pacing, growth, and reporting.
Connected context for decisions, not just reports.
MCP clients connect your systems, agents read the live context, and Plinth turns both source data and model output into one next-best move.
MCP clients
Connect Google Drive, ad platforms, warehouses, and internal sources so the system can read the context behind the recommendation.
Agents
Agents reason over live model outputs, uploaded files, and connected systems instead of working from isolated prompts.
Decision layer
Plinth turns model evidence plus MCP context into one next-best move for budget, pacing, growth, and reporting.
Three model families. One operating system.
Plinth keeps the interface unified while each model family answers a different class of media decision.
Measure contribution, saturation, and budget tradeoffs.
MMM turns weekly spend and response data into a decision view of what is driving growth, where diminishing returns start, and how to rebalance the mix.
Channel contribution and carryover
Budget pacing and reallocation
Observed vs modeled response
Best reallocation
+12% to Search
Marginal ROAS
1.84x
Waste risk
Meta saturation
Observed vs modeled revenue
A compact read on how the model tracks weekly demand.
Channel contribution split
Where incremental demand is actually coming from.
Forecast repeat purchase, retention, and long-term value.
CLV models show how cohorts evolve over time, which customer groups compound value, and where churn risk starts to erode future contribution.
Retention and repeat purchase forecasting
Cohort value accumulation
High-value vs at-risk segmentation
6-month LTV
$252
Retention trend
-18 pts
At-risk share
19%
Projected LTV and retention
How value compounds while retention decays by cohort age.
Customer value segments
A fast read on who to protect, grow, or win back.
See how launches, share shifts, and substitution play out.
Choice models surface how the market responds under different scenarios, where substitution happens, and which moves are most likely to shift share.
Share shifts under new scenarios
Launch and substitution effects
Scenario response before rollout
Launch uplift
+4 pts share
Strongest move
Promo bundle
Main source
Incumbent switchers
Market share over time
A visual read on how preference shifts across competitors.
Scenario share impact
Which commercial move is most likely to change share.
Everything you need to move from reporting to daily decisions.
Built for teams that want connected accounts, model outputs, and decision-ready summaries in one operating surface.
Simple plans for a different kind of media team.
Self-serve tiers stay clear, and Enterprise stays separate with a sales-oriented path.
Starter
For small brands and lean teams.
MCP bundle
Core Read
MCP bundle
Core Read
- Google Ads, Meta Ads, and Google Drive reads
- CSV and export flows
- Read-only agent context
- 1 brand
- Up to 3 connected accounts
- Daily reporting
- Core media mix modeling
- Budget and pacing recommendations
- Weekly summary
- CSV export
Growth
For in-house teams running multiple channels.
MCP bundle
Marketing Data
MCP bundle
Marketing Data
- Everything in Core Read
- Google Analytics and BigQuery context
- CRM and warehouse reads across HubSpot, Salesforce, and Snowflake
- Up to 5 brands
- More connected accounts
- Full media mix modeling
- Scenario planning
- Daily cross-channel recommendations
- Team workspaces
- Slack and email reporting
Advanced
For operators managing growth and retention together.
MCP bundle
Decision Engine
MCP bundle
Decision Engine
- Everything in Marketing Data
- Model-aware agent workflows across MMM, CLV, and choice
- Cross-source recommendations combining ads, data platforms, and CRM signals
- Up to 10 brands or markets
- Everything in Growth
- Customer value modeling
- Retention and repeat purchase forecasting
- High-value customer analysis
- Customer choice analysis
- Executive reporting
- API and BI exports
Enterprise
For multi-brand, multi-market, and enterprise teams.
MCP bundle
Custom Orchestration
MCP bundle
Custom Orchestration
- Everything in Decision Engine
- Custom MCP mixes across internal systems and enterprise data sources
- Governance, approval layers, and private source adapters
- Everything in Advanced
- Unlimited workspaces
- Custom model configuration
- Advanced governance
- Approval flows
- Custom integrations
- Dedicated onboarding
- Priority support
Questions teams ask before they switch operating systems.
A lightweight overview before connecting accounts and getting into the product.
Do I need my own platform credentials?
No. Your team connects its own accounts through secure OAuth flows.
Is Plinth an agency?
No. Plinth is software for continuous media decision-making.
Can I start with recommendations only?
Yes. You can begin with read-only workflows and add automation later.
Who is this for?
Lean in-house teams, multi-brand operators, and regional marketing teams.
Your next media decision should not take 30 days.
Plinth replaces slow agency cycles with a daily operating system for models, MCP-connected context, and agent-driven decisions.